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The physical book exists for over 500 years. During this long time, it has been established as a trusted carrier of processed information and convoluted ideas which contributed tremendously to society’s development. Its paper form is so practised that so far, no alternative has been settled for it in the digital arena.



As opposed to keeping the digital reads based on a paper object, we wish to embrace the digital possibilities and create a new digital reading experience, offering added value to the content.




mayt's lab is a design lab run by Maytal Sela-Huijgen. The lab is dedicated to exploring, experimenting and producing new ways to design curated content. 


Working with publishers, designers and developers, the lab aspires to present new solutions for reading in the mobile era. 



If you're interested in participating in the lab, please feel free to mail to



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